12A – Figuring Out Buyer Behavior No. 1

1. The target segment that I ultimately decided to opt with was the University of Florida college students who use the on-campus gym and pre-workout supplements. 
2. Regarding my target segment, I essentially proceeded to conduct 15 minute apiece interviews with three different students at the University of Florida campus. All three UF students use the on-campus gym and various pre-workout supplements on a daily basis and are currently in their freshman year at the University of Florida. They all walk to the gym as opposed to using a car or any other source of transportation, as well. 
3. After conducting the interviews with the three UF freshman students, I noticed that all three interviewees experienced the exact same issues. The effects of their current pre-workout supplements wore off following a period of four to five days of consecutive use. The interviewees collectively concurred that their pre-workout supplements were ineffective, because their brands of supplements are expensive, unproven, undependable, and counterproductive. The interviewees are all in favor of a brand new pre-workout supplement which will provide them with consistent energy, focus and determination to succeed and thrive at the on-campus gym at the University of Florida. 
4. The first that the interviewees do in order to find a solution to their problem is to search the internet for an inexpensive, yet dependable pre-workout supplement. They generally look for a supplement with a plethora of positive ratings/feedback, along with a relatively affordable price since they are all college students who are either unemployed or employed part-time. Their search terms in Google consist of pre-workout supplements, pre-workout powder, cheap pre-workout, energy booster, gym pre-workout, etc. I discovered that these interviewees did discuss this scenario with their fellow friends since all are interested in the most effective pre-workout supplement imaginable in order to accommodate for their passion for the gym and working out. 
5. Ultimately, I stand by my belief that a new pre-workout supplement is necessary for UF students. My new product would serve a crucial role in helping my fellow college students become motivated and energized to workout every single day as opposed to every other day or four to five days per week. The responses from my interviews give me the confidence that an affordable, effective pre-workout supplement is possible for the likes of all college students who consider themselves "gym rats". I know that my opportunity has a strong potential to succeed in the college environment and is gradually becoming more accurate day after day. Although I acknowledge that my pre-workout supplement will likely not satisfy every single individual in my target segment, I will certainly adapt my opportunity based on their feedback in order to please a majority of my potential consumer base.