My prototypical customer in my segment would essentially be a male or female in college, ranging between the ages of 18 and 25. They attend the gym at least four to five times per week and take their workouts quite seriously. Their hobbies consist of working out and exercising, studying and doing homework, attending class, going out, playing sports, participating in on-campus clubs, having jobs, etc. They tend to drive relatively inexpensive cars, with colors such as blue, black, white, and red. Moreover, they do not have any children and they enjoy watching TV shows such as Family Guy, The Bachelor, American Dad, and The Office. Some of their favorite books consist of Harry Potter, and Hunger Games, and their favorite politicians are Ron DeSantis and Rick Scott. They all feel extremely young and full of energy, which is part of the reason why they consistently go to the gym to workout and train as much as possible. Ultimately, I actually share many similarities with the customer avatar. We are both college students who enjoy working out at the gym and are extremely involved in school with sports, social life, and academics. I do not think are similarities are a coincidence because my segment specifically targets individuals such as myself (college students who love working out at gyms).
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