19A – Idea Napkin No. 2

1. My name is Sam Golub and I am a surging freshman at the University of Florida. I serve a leadership role in multiple sports teams, playing for the Club Baseball and WaterPolo teams here at UF. My talents consist of my athletic ability, communication skills, writing sports articles and anything related to sports as well as the gym. My skills include Microsoft, in which I am certified in Word, Excel, OneNote and PowerPoint. My primary aspirations are to become a successful corporate attorney in New York City as well as create my own business centered around a preworkout supplement. This business would play a crucial role in my life because myself and my future customers would utilize the supplement in order to help everyone involved in their goal for a tremendous body/shape. 
2. I will essentially be offering a product of pre-workout supplements to my future customers. My product would ultimately satisfy my customers' unmet needs of possessing an effective solution towards their workout issues via one scoop of my pre-workout supplement. I strongly believe that I am the perfect candidate to market and sell my product mainly due to the fact that I am in excellent physical shape and possess a tremendous deal of knowledge in regard to working out and gym products.
3. I will essentially be offering my new pre-workout supplement to customers of all ages, targeting mainly college students at the University of Florida and the "gym rats" segment of UF students. These specific customers would obtain the passion to continue to workout at the gym via my supplement which serves as an immediate energy boost. I would prefer for all of my customers to be at the University of Florida in order to distribute and market my product much more efficiently and effectively. 
4. The customers will certainly care because my product offers them an inexpensive, yet more effective alternative to other pre-workout supplements. My customers will pay me money to use my product because I will make the supplement fairly inexpensive and affordable. Plus, in regards to my product being sold online, I will not charge a cost for shipping and handling unlike other sites. Furthermore, other current pre-workout supplements can sometimes be unreliable and have a minimal impact after awhile. I will ensure that my supplement will constantly provide them with significant, everlasting energy during their daily workouts in order to optimize performance, endurance and muscle growth. 
5. What sets me apart from everyone else is that my product will be the first pre-workout supplement to be distributed to on-campus stores to sell directly to students. There is no other pre-workout supplement being sold in the stores at the UF campus. The main thing that I have that nobody else has is a creative formula/recipe to assemble the most cost efficient, energy boosting pre-workout supplement for UF students and gym enthusiasts. Moreover, I am incredibly passionate about my product and will continue to work hard at the gym in order to demonstrate my extreme work ethic. Therefore, customers will see how dedicated I am and how much my product has influenced me to consistently workout and strive to achieve the best physique possible, as well.
6. In essence, I strongly believe that these aforementioned elements fit in quite seamlessly. I intend to develop and market a revolutionary pre-workout supplement which will serve to aid UF college students in their workouts on a day to day basis. This will satisfy their need to workout consistently and prevent them from quitting the gym due to a lack of motivation. The only aspect of my business concept that I would view as somewhat weak would be my profit margins taking a negative hit because I'm offering free shipping and handling for online purchases. However, I will be expecting a large percentage of students at the University of Florida to continually order my product, thus contributing tremendously towards a high revenue number and positive customer feedback.
7. Feedback memo - there were two specific points that I ultimately took away from the feedback that I had received from my first idea napkin. The first point involved expressing my passion for working out, which essentially makes me the perfect candidate to market my pre-workout supplement based product. Furthermore, the second point involved targeting the “gym rats” population of students at the University of Florida, which would essentially help me target/pinpoint the perfect segment of individuals who would demonstrate the most interest in my product. Considering my first idea napkin did not receive any negative criticism and solely positive feedback, I was able to easily incorporate the positive feedback into this idea napkin by discussing my passion for the gym, targeting “gym rats” at UF, and talking about why I am the “perfect” candidate to sell gym products to students who attend the University of Florida.